Everyday
Do flight prices really rise when you search twice?
The belief is close to universal. The evidence for it is thin, and the mechanism that actually moves the price is both simpler and less personal.
Masthead
Who writes this
Articles here carry the byline Editorial Desk. This page explains what that means, who stands behind it, and how the work is actually done — so you can judge the writing on something firmer than tone.
What “Editorial Desk” means
It is a house byline. Articles are researched, drafted, reviewed and published by the editorial operation of HOW-MARKETING rather than credited to an individual writer. Publications use house bylines for staff-written explanatory work. We use one because here the process matters more than the personality.
We would rather tell you that plainly than invent a person. A name attached to credentials nobody can check is worth less than a clear account of how the work gets made.
Who is behind it
Wideangle is published by HOW-MARKETING, based in Seoul, Republic of Korea. It is independent: not owned by, and not operated on behalf of, any company whose products it writes about.
Editorial enquiries and corrections go to hello@wideanglemag.com, and they are read.
How an article is made
- The question comes first. We start from something people actually search for and get a poor answer to, rather than from a keyword we would like to rank for.
- Primary sources where they exist. Regulatory text, published research, official documentation, the terms themselves. Where we rely on a secondary source we link to it rather than absorbing the claim silently.
- Uncertainty is marked. Articles separate what is established, what is estimated and what is contested. Where the honest answer is “it depends”, we say what it depends on.
- A person reads and approves it before it publishes. Every article, without exception. Nothing goes live unreviewed.
Our use of AI tools
We use software tools, including AI systems, in research and drafting. We say so openly, because the alternative — using them and implying otherwise — is the thing that actually damages trust.
What it does not change: every article is read and approved by a person before publication. That person is accountable for its accuracy and answers for its errors. We do not publish unreviewed machine output, and no article here exists to fill a quota.
What we do not do
- We do not give personalised medical, legal or financial advice. We explain how things work so you can have a better conversation with someone qualified to advise you.
- We do not accept payment for coverage. Advertisers have no advance sight of articles and no influence on them.
- We do not quietly edit. Corrections of fact are marked.
When we get it wrong
Send the article URL and what is wrong with it to hello@wideanglemag.com. Errors of fact are corrected and the correction is noted on the article. Typos and clarifications that do not change meaning are fixed without a note.
This is the part of any editorial policy that actually matters. Anyone can claim accuracy. What distinguishes a publication is what it does on the day it is wrong.
Recent work
Money
What 'buy now, pay later' actually costs
Splitting a payment into four is genuinely interest-free. The cost sits in three other places, and only one of them appears on the checkout screen.
Health
What 'clinically proven' is allowed to mean
The phrase sounds like a regulatory standard. In marketing it is closer to a description of a process, and the gap between the two is where the claim lives.
Fine Print
What a 'lifetime warranty' actually covers
The word lifetime rarely refers to yours. Four clauses decide what the promise is worth, and they are usually in a separate document.
Tech & AI
Why AI chatbots make things up
They are not lying, and they are not broken. The behaviour follows directly from what the system was built to do — which is why it is so hard to remove.
Money
The four ways a subscription price rises without you noticing
Almost nobody cancels because of a price increase. That is partly because the increase usually doesn't look like one.